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BeGreen
THE VEGAN COLOR OF THE FUTURE
BeGreen is the new generation vegan coloring system, the first important step towards the color of the future.
An innovative and clean formula, a special blend composed of up to 96% Natural ingredients and Organic active ingredients in synergy with latest-generation Powdered Nano Pigments, totally free of PPD, Resorcinol, Ammonia, SLES and Silicones.
An extremely bright, intense, harmonious and ultra-delicate color, which nourishes and colors in a single step, particularly suitable for the most sensitive skin, minimizing the risk of allergies.
An ethical, respectful, and eco-sustainable color that marries the world of Clean Beauty and Cosmetic Innovation, for an increasingly conscious approach to beauty.
An innovative and clean formula, a special blend composed of up to 96% Natural ingredients and Organic active ingredients in synergy with latest-generation Powdered Nano Pigments, totally free of PPD, Resorcinol, Ammonia, SLES and Silicones.
An extremely bright, intense, harmonious and ultra-delicate color, which nourishes and colors in a single step, particularly suitable for the most sensitive skin, minimizing the risk of allergies.
An ethical, respectful, and eco-sustainable color that marries the world of Clean Beauty and Cosmetic Innovation, for an increasingly conscious approach to beauty.
THE PROPERTIES OF DESERT GOLD
Known as the Gold of the Desert, Argan Oil is a true miracle of nature due to its countless beneficial properties and its highly hydrating, nourishing and regenerating power for both skin and hair.
A STORY OF COMPLICITY BETWEEN MAN, NATURE, AND BEAUTY
In southern Morocco, in an area recognized by UNESCO, a precious rarity grows and thrives. For centuries, it has held the secret to beauty, not only for Berber women: the Argan tree, the plant from which Argan oil is derived. This centuries-old tree, with its ancient tradition, can live up to 200 years in harsh and severe climates, maintaining fertile soil and protecting it from erosion. Local populations use every part of the Argan tree: from the wood for heating, to the water-rich leaves for livestock feed, to the fruit. These in particular are yellow-brown berries containing a nut that in turn contains the well-known "Argan nuts," which are pressed to obtain both the edible and cosmetic oil.
ARGAN OIL: BENEFITS AND ADVANTAGES
Argania Oil tames even the most unruly locks, nourishing and hydrating wavy and curly hair to enhance its volume and natural beauty, leaving previously dry and brittle hair silky and shiny. Used after shampooing, Argania Oil provides a luminous effect throughout the hair while protecting it from the heat of blow dryers and straighteners. Excellent for preventing split ends and detangling curly hair, it conditions and hydrates hair in a single step, creating strength on the inside and shine on the outside, while eliminating static electricity.
- Repairs: Invigorates dry and damaged hair, making it healthier and easier to comb.
- Hydrates: increases hair hydration, giving it a healthier, shinier appearance
- Nourishes: easy to absorb, penetrates deep into the hair follicle
- Prevents split ends: also an excellent remedy for fighting split ends
- Protects: the rich blend of active ingredients present in the formula guarantees protection against external agents
- Gives shine: gives natural shine to the hair
Thanks to its numerous anti-aging properties, Argania Oil is a natural and effective remedy for regenerating and rejuvenating the skin, nourishing and hydrating it. Argania Oil is suitable for the body, face, and hands. Regular use of Argania Oil repairs and protects the skin in various ways, thanks to the oil's ability to easily penetrate the dermis and release its rich supply of vitamins, fatty acids, and substances that counteract cellular aging. With an anti-aging effect, it protects against external agents such as wind, ultraviolet rays, smog, heavy metals, and other pollutants. It repairs dry skin, deeply nourishing it with a hydrating effect. Its elasticizing properties, in addition to reducing wrinkles, are also useful in preventing the formation of stretch marks.
- Rejuvenates the skin: prevents cellular aging, considerably slowing down the normal aging process
- Anti-aging: used on the face it counteracts the formation of wrinkles and reduces those already present
- Makes the skin more elastic: in addition to its anti-aging aesthetic effects, it makes the skin more functional and elastic.
- “Screen” function: protects from atmospheric agents
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