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Collection: Be Blonde Silver Shine

Be Blonde Silver Shine

YOUR PERFECT BLONDE BEAUTY ROUTINE

For every type of blonde, the perfect beauty routine.

The secret to a perfect blonde? 𝐁𝐞 𝐁𝐥𝐨𝐧𝐝𝐞 𝐒𝐢𝐥𝐯𝐞𝐫 𝐒𝐡𝐢𝐧𝐞. Revives blonde, neutralizes unwanted yellow tones, and intensely hydrates.

Be Blonde Silver Shine is the product range specifically designed for the beauty of all types of blonde hair : from natural blonde to bleached blonde, from highlighted blonde hair to white/grey hair.

It is thanks to the presence of the special intensive-action Blue and Violet pigment that the products of the Be Blonde Silver Shine line neutralize unwanted yellow tones, giving hair splendid, soft and full of life.

The blend of active ingredients present in the formula such as Plex, Hyaluronic Acid, Coenzyme Q10 and Collagen, carries out a deep restructuring action on the hair fibre, enhancing its shine.

Result: light and soft hair, easy to comb both dry and wet, very shiny and soft to the touch as well as free from unwelcome yellow reflections.

ANTI-YELLOW COSMETIC TECHNOLOGY

The cosmetic technology behind Be Blonde Silver Shine products is based on a complex of high-quality molecules that, when combined, alter our perception of color reflectivity. They are therefore able to neutralize, in the eye of the observer, the yellow reflected by blonde, white, or gray hair. This is thanks to the combination of these molecules that create a filter capable of absorbing part of the light spectrum, reflecting only those related to the blue and violet wavelengths.

THE PERFECT BLONDE BEAUTY ROUTINE

Blonde hair is naturally more delicate, finer, and can take on an unwanted yellow tone. To be healthy, beautiful, and shiny, blonde hair requires special care, especially if it's the result of bleaching or lightening.

What to do? To have long-lasting, bright, healthy, and soft blonde hair, you need to tone down the yellow tone with a specific neutralizing treatment, applied weekly or monthly, depending on your hair type . Maintain the results over time with a daily, highly conditioning and hydrating treatment that preserves the integrity of the color.

A bi-weekly treatment consisting of 3 products containing a high percentage of purple pigment to ensure perfect neutralization of the unwanted “straw” yellow color typical of bleached hair.

  1. SILVER SHINE ANTI-YELLOW SHAMPOO PH 5.2
    Anti-yellow cleansing treatment for blonde, bleached, or gray hair, containing Plex, Hyaluronic Acid, and Collagen. Enriched with a high percentage of intensive purple pigment, this formula cleanses, detangles, and brightens blonde hair, eliminating unwanted yellow tones and restoring soft, visibly restructured hair.
  2. SILVER SHINE ANTI-YELLOW MASK PH 3.5
    Restructuring, anti-yellow treatment for blonde, bleached, or gray hair, containing Plex, Hyaluronic Acid, and Collagen. Enriched with a high percentage of intensive-action purple pigment, the formula nourishes, protects, detangles, and illuminates blonde hair, eliminating unwanted yellow tones and restoring soft, visibly restructured hair.
  3. SILVER SHINE INFUSION CREAM PH 7.2. Heat-protective illuminating cream specifically for blonde, bleached, or gray hair, containing Plex, Hyaluronic Acid, and Collagen. The formula, enriched with an intensive-action purple pigment, seals the cuticle, leaving hair soft, silky, and shiny. Contains a thermo-active complex.
    which protects the hair from the heat of hairdryers, straighteners and hot tools.

Daily routine to maintain the results obtained from the Anti-Yellow Neutralizing Treatment.

It is composed of 3 delicate conditioning and restructuring products with light purple pigment capable of preserving the integrity of the color over time, keeping the hair healthy, shiny and hydrated.

  1. SILVER SHINE MILD SHAMPOO PH 5.5
    Gentle shampoo specifically for blonde, bleached, or gray hair containing Plex, Hyaluronic Acid, and Coenzyme Q10. Thanks to the perfect balance of cleansing and conditioning ingredients, hair is shiny, soft, and full of vitality. SLS and SLES-free.
  2. SILVER SHINE ANTI-YELLOW MOUSSE PH 4.0
    A conditioning mousse specifically designed for blonde, lightened, or gray hair, containing Plex and Hyaluronic Acid. It provides intense conditioning while preserving color integrity. The formula is enriched with an intensive-action violet pigment that neutralizes unwanted yellow tones typical of blonde hair. It improves combability, creating a cool, shiny, and even tone.
  3. SILVER SHINE INFUSION CREAM PH 7.2
    Heat-protective illuminating cream specifically for blonde, bleached, or gray hair, containing Plex, Hyaluronic Acid, and Collagen. Enriched with an intensive-action purple pigment, the formula seals the cuticle, leaving hair soft, silky, and shiny. Contains a thermo-active complex that protects hair from the heat of hair dryers, straighteners, and hot tools.
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