
Iconic Gentlemen's Grooming
From the heart of Italian excellence comes MAN, the new men's grooming collection dedicated to the true contemporary gentleman.
MAN redefines the concept of Italian grooming, blending timeless elegance with the modern boldness of a “bello e damnato” style.
A collection created to enhance and celebrate every facet of the contemporary man: from the classic to the sophisticated, from the businessman to the rebel, from the athlete to the adventurer.
With four exclusive rituals – beard care, shaving, hair care and styling – MAN offers iconic, simple, yet extremely versatile products, perfect for everyday use.
Each creation stands out for its sophisticated fragrances and sought-after ingredients, transforming the men's beauty routine into a unique and regenerating sensorial experience.
The essence of male grooming
- Refined fragrances: an olfactory journey that captures the essence of the modern man, combining classic and contemporary notes.
- Lasting freshness: an awakening of the senses that infuses energy and well-being to face the day with vigor.
- Italian excellence: each product is the result of meticulous research, using the finest raw materials in the personal care field.
- Unique textures: from impalpable lightness to creamy richness, adapting perfectly to the needs of all skin and hair types.
Personalized Rituals: Iconic and essential rituals, embracing every aspect of men's grooming.
Because the true Gentleman leaves nothing to chance, but takes care of every aspect of his beauty routine with dedication.
Iconic Male Grooming Rituals
The Beard Specifics ritual transforms beard care into a refined art. Thanks to Hair&Beard Shampoo and Beard Oil, it guarantees a soft, shiny, and deeply hydrated beard.
Key ingredients such as Argan Oil, Jojoba and Patchouli, Menthol, Collagen and Black Pepper Extract have an emollient, anti-itch, regenerating and refreshing action, making every beard exceptionally well-groomed and fragrant.
The Shaving Specifics ritual, with the combined use of Transparent Shaving Gel and After Shave Fluid, promises a flawless shave. The unique textures ensure a fast, precise, and controlled shave, while ensuring optimal skin protection.
Enriched with Bisabolol, Betaine, Succinic Acid and Chamomile, the formula offers anti-aging, calming and antioxidant properties, giving fresh, protected and velvety skin.
Your daily hair care routine becomes a moment of complete well-being. The combined use of Hair&Beard Shampoo and Leave-In Conditioner not only strengthens and hydrates hair, but also repairs the fiber, leaving the entire body feeling fresh and vital.
The formula enriched with Menthol, Collagen, Black and Tasmanian Pepper, Keratin and Shea Butter, makes hair soft, shiny and free from frizz.
MAN styling products deliver the essence of impeccable style, taking care of every detail to enhance your look. Thanks to their unique textures, they ensure hydration, lightness, and perfect hold, allowing for unparalleled customization.
With ingredients such as Spirulina, Keratin, Brown Algae, Soy Protein, Kaolin, Beeswax and Sweet Almond Oil, they enrich the formulations with elasticizing, nourishing, emollient and regenerating properties.