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Philosophy
INSPIRED BY NATURE
We draw inspiration from Nature, its beauty, and its values—simplicity, authenticity, balance, and excellence—that have always guided our approach to selecting natural active ingredients and unique materials. We are aware of being one with Mother Nature, and from her we draw the vibrations to feel good about ourselves and others, in a simple way.
OUR INTENT
OUR MISSION
«To enhance the diversity and authentic beauty of people in a simple, unique and transparent way, through specific professional products inspired by the most beautiful and authentic things we possess in this world world: Nature. To distinguish ourselves and guarantee maximum efficiency and professionalism in the hairdressing world, Offering the highest quality products, respectful of people and the environment, will be our greatest achievement" Our mission… Standing out will be our greatest achievement. Since 1990, Emmebi Italia has cultivated diversity by enhancing the authentic beauty of people through the creation of unique professional lines inspired by the most beautiful and authentic thing we have in this world: Nature. Our desire is to cultivate and celebrate diversity by paying ever greater attention to the search for excellent natural raw materials, with the awareness of being able to draw from nature the vibrations to stay feel good about yourself and others in a simple, unique and transparent way. Each line that comes to life in the universe of Emmebi Italia constitutes a unicum that embodies a particular type of beauty, representation of every individuality, heterogeneous and irreplaceable. And this concept is naturally expressed in the customization of the packaging, always exclusive for each line, original and endowed with its own personality, simple, artistic, multifaceted and emotional. Because diversity must also be celebrated in tones, in shapes, in an image that already tells us a story and that in doing so it is able to move us: the story of a product, of a creation, of a line designed to make for good and to make a difference. This concept of beauty is expressed in the diversity of each Emmebi Italia line: they are all unique creations. in their gender, in their history, in their embodying their own personality. Highlighting people's authentic beauty: this is one of Emmebi Italia's main goals.
OUR VISION OF THE WORLD
OUR VISION
"The desire to express a different concept of beauty, capable of combining specific values: quality, simplicity, respect, and uniqueness. Constantly turning our gaze to nature, with whose pure energy we must reconnect, every day, always. We originate from nature and must return to it." Our vision… Inspired by Nature Our motto, "Inspired by nature," reminds us of the fundamental importance of constantly turning our gaze to this ancestral muse, with whose pure energy we must connect, every day, always. We originate from nature and must return to it. We draw inspiration from Nature, its beauty, and its values—simplicity, authenticity, balance, and excellence—that have always guided our approach to selecting natural active ingredients and unique materials. We are aware of being one with Mother Nature, and from her we draw the vibrations to feel good about ourselves and others, in a simple, unique, and transparent way. For ADRIANO, CEO EMMEBI ITALIA: Beauty is that thing that gives me a positive feeling when it comes into contact with me. It resides in everything: in a gesture, in a thought, in a form... in nature. An authentic beauty, therefore, not artificial, that does not aim for perfection, but rather the exaltation of the difference that constitutes the true beauty of the individual.
STRONG AND AUTHENTIC VALUES, CAPABLE OF EXPANDING
Adriano and Fabio's vision has been clear from the very beginning of this great adventure: to make Emmebi Italia a "different" company, characterized by strong, authentic values capable of expanding, branching out, and being transmitted in a constant virtuous circle that involves everyone within the company, regardless of their role.
All products contain carefully selected natural active ingredients. We are inspired by and embrace the Earth's biodiversity, the purity of its ingredients, and the immense variety of life forms that make our planet unique. An incredible diversity of organisms and plants with diverse functions represents the true richness of life. We believe in the fundamental importance of constantly turning our gaze to this ancestral muse, with whose pure energy we must connect, every day, always. We originate from nature and must return to it. This concept of beauty is expressed in the diversity of each Emmebi Italia line: each creation is unique in its own way, in its own history, and in its embodiment of its own personality.
Respect for people and the environment are the foundation of our work, and every day, we strive to make increasingly sustainable and minimally harmful choices. Eco-friendly containers in 100% recyclable PET and glass are used in the food, pharmaceutical, and cosmetics industries. For many of our collections, lotion products are dispensed using a pneumatically sealed spray dispenser to ensure they are 100% free from contamination.
Refined and unique formulas are the result of ongoing collaboration with industry experts. Our collections are the result of meticulous research and selection of plant-based active ingredients, combined with the most current and modern cosmetic technology, to create products that simply work. We are constantly evolving and staying up-to-date on the latest developments in the beauty industry, always striving to meet market demands.
"Highlighting the authentic beauty of people": this is one of Emmebi Italia's main goals. "Beauty is that thing that gives me a positive feeling when it comes into contact with me. It resides in everything: in a gesture, in a thought, in a form... in nature." An authentic beauty, therefore, not artificial, that does not aim for perfection, but rather, the exaltation of the difference that constitutes the true beauty of the individual. Beauty is everything that attracts us and is especially present in the simplest things.
We believe that simplicity is the greatest tribute to beauty. The value of simplicity is expressed in the ease of use of our products: intermixable, versatile, highly concentrated, and effective from the first use. It is expressed in the elegance of our packaging, and in our relationships with our partners and customers: direct, honest, and straightforward. We are simple people and often don't need a thousand words to reach an agreement or satisfy specific requests.
Each line brought to life in the Emmebi Italia universe is unique, embodying a particular type of beauty, a representation of every individuality, diverse and irreplaceable. This concept is naturally expressed in the personalized packaging, always exclusive to each line, original and endowed with its own personality: simple, artistic, multifaceted, and emotional. Because diversity must also be celebrated in tones, shapes, and an image that tells a story and, in doing so, is capable of moving us: the story of a product, a creation, a line designed to do good and make a difference.
Everything we offer is the result of careful selection and research. We select nature's excellence to offer targeted beauty solutions, carefully selecting the finest materials available to convey the story of each of our collections and offer a unique, sensorial experience to those who choose us.
Our roots of genuine and hard-working Italian creativity are present in every collection. "Made in Italy" is the pinnacle of the fashion and beauty industry: now a brand in itself, it is made of people, hard work, sacrifice, craftsmanship, creativity, and dedication. Almost all of our products and suppliers are Italian; we choose quality and support our country, which is predominantly made up of small artisans.
Adriano's words are emblematic in this regard: "I believe that Emmebi Italia is concrete proof that democracy can exist in a company. We have absolute respect for one another, which allows for the acceptance of differences in character and work, and we always have the opportunity to express our opinions. This approach has become deeply embedded in each of us and is contagious to everyone who joins our family."
We are based on strong values, and our greatest satisfaction is supporting and growing together. We love our work, and customer satisfaction, like trust, always comes first.
Only passion always provides new energy. Without it, it would be impossible to approach work with joy, determination, continuity, and a constant eye on the future, facing both the bright and challenging moments that every endeavor encounters with the same intensity and positive spirit. Fabio Ricci's description is evocative in this regard: "Passion with a capital P is at the heart of everything: not only one of the most important values in work, but a sort of hymn to life in everything we do every day. A concept that can be extended to all human activities, including professional life."
The history of Emmebi Italia sends a powerful message, especially to young people: Anyone can make their dreams come true. The important thing is to have a clear vision, strong goals, a pinch of ambition, a spirit of sacrifice and a lot of humility, incredible passion, authentic values, and above all, to truly believe in what you do. Never forget where you've come from and how far you've come in these 30 years of business. This means two things: on the one hand, maintaining the humility of never feeling like you've completely "arrived," and therefore continuing to strive to reach new goals; on the other, having a clear awareness of the work done, the projects completed, and the successes achieved. Respecting and motivating your employees and clients to express themselves and achieve their goals is part of Emmebi Italia's work ethic.