Collection: BeGreen

BeGreen Hair Color Cream is the vegan color certified VEGANOK in compliance with the provisions of the European regulation UNI EN ISO 14021.

This means that:

• does not contain ingredients and active ingredients of animal origin and/or derivation;
• no animals were exploited at any stage of production;
• It has not been tested on animals at any stage of production.

Furthermore, the VEGANOK certification certifies both the product and every phase of design, production, packaging (including the use of label inks and the use of synthetic glues) and product conservation.

VEGANOK IS THE MOST WIDESPREAD STANDARD IN THE WORLD WHICH GUARANTEES THE CONSUMER PRECISE ETHICAL AND ENVIRONMENTAL CHARACTERISTICS.

Clean Beauty literally means "clean beauty." This term refers to products made mostly from natural ingredients and therefore safer for our health and free from controversial elements considered potentially irritating to us and our skin.
Clean Beauty products also have a low environmental impact and are attentive to environmental protection from every point of view, favoring plastic-free packaging or packaging made of recycled/recyclable plastic.

Essentially, the focus is on transparency both in terms of the ingredients used and the production chain, a vision based on authenticity and the desire to make a difference.

The BeGreen formula is particularly suitable for those with sensitive skin . In fact, it does not contain those "potentially irritating" ingredients that are responsible for most adverse reactions and is particularly suitable even for those with sensitive skin:

• DOES NOT CONTAIN AMMONIA
• DOES NOT CONTAIN PPD
• DOES NOT CONTAIN RESORCIN
• DOES NOT CONTAIN SILICONES

WHAT IS PARAPHENYLENEDIAMINE?
It is a dye molecule considered a contact allergen that can cause allergic reactions immediately, but even months after its use. Most people are not allergic to this molecule, but its use is strictly regulated by European legislation.

WHAT IS RESORCIN?
It's a derivative of benzene. Its use in hair dyes is linked to its ability to break keratin bonds, allowing color to penetrate more effectively. However, prolonged use can damage hair and trigger allergic reactions.

An innovative formula featuring Powdered Nano Pigments that easily attach to the hair, avoiding damage to the cuticle.

The extremely small molecular size allows the pigments to develop within the structure and then increase in size and anchor themselves firmly there, thus ensuring greater color stability.

The ultra-high definition colouring particles are easily conveyed, spreading correctly, giving greater uniformity and balance from roots to ends.

This significantly reduces the stress the hair is subjected to during the coloring process. The result: perfect gray coverage and a color with intense, brilliant, natural, and long-lasting highlights.

We've selected Nature's finest ingredients to best enhance authentic beauty: an innovative and clean formula, a special blend of up to 96% natural ingredients. A color that nourishes, hydrates, and colors in a single step.

We use green (or sustainable) chemistry with the use of significant quantities (declared on the label) of organic farming components.

Cosmos is the body that certifies cosmetic products and ingredients, guaranteeing the organic conformity of the raw materials at an international level.

Ecocert/Cosmos organic active ingredients contained in the formula:

• MONOI DE TAHITI – hydrates and repairs
• PRIMROSE OIL – strengthens and prevents breakage
• GOJI BERRY EXTRACT – revitalizing and emollient
• BLUEBERRY EXTRACT – antioxidant and brightening
• CELERY SEED EXTRACT – soothing, improves scalp health

A COLOUR WITH AN ENVELOPING TEXTURE AND A PLEASANTLY DELICATE FRAGRANCE

The almost total absence of fragrance fits perfectly with current market trends toward natural cosmetics with increasingly "clean" and pure formulas. The incredibly soft cream/gel texture facilitates easy application and makes Zer035 Color BeGreen particularly suitable for those with sensitive skin. For a sensory experience of simple well-being and authentic beauty.

BeGreen also means love for the environment and sustainability.

The packaging of Zer035 Color BeGreen:

• 100% recyclable
• FSC Certification
• Maximum protection of forests
• Maximum protection of local populations
• 0% of potentially hazardous substances in packaging
• Fully biodegradable paint capes, bowls and brushes for application

In this world, nature once again becomes the ideal companion for an increasingly conscious approach to beauty.