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Summer Hair: Your Hair Care Routine in the City

Summer hair requires special attention, starting with your daily hair care routine and continuing on vacation: here are 5 top tips to follow!

In addition to sun exposure, the health and beauty of city hair are also put to the test in summer by pollution, daily stress, and the somewhat more "soft" eating habits we indulge in as soon as the warm weather arrives.

All factors that, day after day, damage the natural protective layer of the hair shaft, making our hair duller, drier and more damaged.

To protect and keep your hair healthy, nourished and shiny in the summer, all you need to do is adopt a few small measures in your hair care routine .

The ideal hair care routine in 4 steps

#1 STEP – Washing

Avoid overly harsh products, instead choosing a shampoo enriched with deeply nourishing and hydrating active ingredients like snail slime and Moabi butter found in Beauty Experience Sun Shampoo . Rinse the shampoo thoroughly with warm or cold water (never hot) and then apply a mask that restructures the hair shaft from within, restoring shine and elasticity to stressed hair. To maximize the effectiveness of Beauty Experience Sun Shampoo, we recommend pairing it with the Beauty Experience Sun Mask and leaving it on for a few minutes before rinsing thoroughly. With the right products, frequent hair washing won't be a problem!

STEP #2 – Drying

Pat wet hair dry with a towel and take advantage of the high summer temperatures to air-dry your hair as much as possible. When using a hair dryer or straightener is unavoidable, protect your hair from the heat with Beauty Experience Sun Spray, rich in antioxidants that instantly restructure any hair type. Beauty Experience Sun Spray is your best ally for summer hair: take it with you on weekends at the pool to protect it from chlorine, and at the beach to protect it from salt water.

STEP #3 – Hair styling

To avoid breakage, avoid tying your hair too tightly or for long periods of time. It's better to opt for looser hairstyles and accessories like clips or headbands.

#4 STEP – In the salon

Ask our salon professionals to recommend a color that's right for your hair type and sun exposure, and have it retouched every 10-15 days. Choose a comfortable cut , suitable for natural drying, and trim your hair by 0.5-1 cm every month: your length won't be affected, but your hair will stay healthier, stronger, and more cared for. If your hair is particularly damaged or bleached, pamper yourself every now and then with in-salon treatments like Bionature's wellness ritual , which replenishes and regenerates the hair shaft with 100% natural active ingredients.

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STEP #5 – On the table

We all know that beauty starts from within, and summer is no exception when it comes to hydrating your skin and hair. In fact, due to excessive heat and increased sweating, our bodies lose even more fluids in the summer than in the winter. Therefore, your hair care routine should include: plenty of water consumption, a healthy and balanced diet, and targeted supplementation.

Having beautiful hair in summer is a luxury you can afford, thanks to a hair care routine aimed at protecting your hair and keeping it hydrated inside and out.

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