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Brittle and damaged hair? Find out how to strengthen it in winter.

Solutions to make brittle hair stronger and more elastic

Since ancient times, hair has played a fundamental role in human history as a powerful symbol of personality, beauty, strength, and sensuality. When we talk about hair protection , we often think of the summer season, where excessive heat, chlorine, and salt water are perceived as the main causes of damaged, lifeless, and brittle hair. In reality, if hair isn't properly cared for and protected, it can become damaged even during the winter, resulting in dull, inelastic, and brittle hair. Understanding the different seasons and identifying the main factors that can affect the beauty of our hair is essential for protecting it from damage and preserving its integrity over time.

Products based on Plant Keratin, Vitalized Water , and antifungal essential oils like Tea Tree Oil and Aloe Vera are valuable beauty allies for healthy, shiny, and vibrant hair. Discover the main causes of winter hair damage, how to remedy it with the right precautions, and the perfect hair care routine designed to protect, nourish, and restore hair.

What are the characteristics of fragile, damaged, and inelastic hair?

  • They are chopped up and have split ends
  • The color is dull, not very bright
  • They are swollen and rough to the touch
  • They are atonic, flat and not very voluminous
  • They are extremely fragile and difficult to handle

The good news is that by using specific products and implementing the right remedies, it is possible to preserve the beauty of your hair, keeping it healthy, strong, and shiny over time.

6 remedies for brittle and damaged hair in winter

The 6 remedies we are about to propose will be useful to you both as Hair Care Routine for fragile, damaged and frizzy hair, both as Hair Care Preventive Routine to prevent weakening before or after a technical treatment performed in the salon.

1. USE PHYTOKERATIN-BASED TREATMENTS

PROBLEM:

Cold, wind, humidity, and temperature fluctuations due to frequent travel between indoor and outdoor spaces can have a significant impact on the beauty of our hair. Due to the low temperatures, treated hair becomes frizzy, brittle, unruly, and dull, while fine hair loses volume and tone.

SOLUTION:

At least once every two weeks, carry out a treatment based on Phytokeratins and strengthening Essential Oils such as Bionature Wellness Ritual .

Inside the treatment you will find Bionature Keratinizing Oil , a Phytokeratin-based oil that deeply nourishes the hair shaft and plumps it from within. Furthermore, with this type of treatment You will normalize the electrostatic effect caused by wind and humidity, giving structure and strength to your hair.

The difference between animal and plant-based keratin? It's in the molecular weight: plant-based keratin has a lower molecular weight than animal-based keratin, penetrates the hair more easily, and is more effective.

2. USE A CHELATING SHAMPOO AND A RESTRUCTURING MASK

PROBLEM:

Especially for those who live in cities, air pollution and smog are among the primary causes of brittle, frizzy hair. Fine particles can settle on our hair and scalp, causing annoying irritation and redness, as well as dirtier, heavier skin.

SOLUTION:

Choose delicate shampoos with a chelating effect based on Tea Tree Oil and Aloe Vera as Bionature Frequent Use Shampoo . This type of shampoo absorbs fine dust and, thanks to Tea Tree Oil and Aloe Vera, has a special antifungal and antibacterial action on the scalp.

After shampooing, don't forget to apply a restructuring mask based on elasticizing, strengthening, and protective essential oils such as Bergamot, Aloe Vera, and Serenoa Repens essential oils. Bionature Acidifying Mask It's what you need: it gives hair a light protective film for a long-lasting silky effect, delicately hydrates the hair shaft, giving it shine and softness.

3. ALWAYS USE WARM OR COOL WATER

PROBLEM:

During the winter, we all crave a hot bath with boiling water. However, water that's too hot tends to dull our hair color and destroys elastin. This makes hair more prone to breakage and weakening.

SOLUTION:

Cleanse and rinse your hair with warm water. If it has lost elasticity, apply daily. Bionature Mineralizing Lotion . Nourishing and remineralizing, this lotion restores extraordinary elasticity and body to all hair types, especially fine hair. With anti-frizz, anti-humidity, and taming properties, it contains Hemp and Rice Phytokeratin.

4. USE SPECIFIC SANITIZERS AND NATURAL FIBER HEADWEAR

PROBLEM:

Synthetic fibers can aggravate all types of scalp irritation, causing itching and redness, as well as making our hair rougher and less pleasant to the touch.

SOLUTION:

Choose winter hats made of natural fibers, soft and loosely fitting. At least once a week, cleanse your scalp with local antibacterial and antifungal products such as: Bionature Dermopurifying Clay And Bionature Purifying Mousse . This way, you will purify and relieve any scalp irritation, giving your hair more volume at the roots.

5. ALWAYS APPLY A HEAT PROTECTOR

PROBLEM:

To combat the frizz typical of winter, we often overuse straighteners. The heat of the cysteine ​​acid produced by straighteners and curling irons can drastically damage the hair shaft, especially if we're not skilled at using these tools. The hair cuticle lifts, allowing pollutants to easily penetrate the hair shaft.

SOLUTION:

Always protect your hair from high temperatures by applying a heat protectant before drying or straightening. An excellent heat protectant based on Phyto Keratins and Essential Oils, suitable for all hair types, is Bionature Mineralizing Lotion .

6. VARY YOUR DIET AND CHOOSE SPECIFIC SUPPLEMENTS

PROBLEM:

A diet lacking in zinc and iron can cause brittle hair. The chemical structure of hair is primarily composed of water, keratin, lipids, minerals, and pigments/melanocytes. Keratin is made up of amino acids, organic molecules that make up proteins that perform various biological functions. Considering that most of the amino acids that make up keratin are non-essential, a healthy diet is the primary source of these amino acids.

SOLUTION:

Try to vary your diet with foods and supplements containing biotin, vitamins B, E, and zinc, which are generally found in foods such as raw extra virgin olive oil, wheat germ oil, nuts, whole grains, brewer's yeast, liver, shellfish, and eggs. This type of diet will help your hair gain body and structure.

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