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You Magazine celebrates Emmebi Italia: 30 years of friendship, passion, and authentic beauty.
What is the secret of a company that becomes an emblem of excellence ? For its thirtieth anniversary, You Magazine dedicates its cover and in-depth article to Emmebi Italia and interviews the founders Adriano Vecchi and Fabio Ricci .
"Unusual" values today—friendship, passion, simplicity, and diversity—combined with teamwork, constant dialogue, and zero senseless hierarchies."
INTERVIEW
Adriano and Fabio tell You Magazine about themselves
In a long conversation with the editorial staff, the founding members retrace almost 50 years of friendship and over 30 years of haircare : the turning point came in 1990, with the birth of a brand that cultivates diversity and enhances authentic beauty through professional lines inspired by what is most precious to us: nature .
Clear mission: to offer quality and professionalism to hairdressers without sacrificing natural ingredients and their sustainability .
Diversity as wealth, simplicity as style
Emmebi Italia's challenge was to go against standardization and automatisms to celebrate every difference. It is the differences that generate heterogeneity and make everything unique and interesting: in the harmony between differences the world is in balance, grows and lives .
1. Friendship & respect — the foundational bond that guides choices.
2. Passion & consistency — the guiding star in every project.
3. Teamwork — continuous discussion, no empty hierarchies.
4. Nature — inspiration and excellent active ingredients, with a focus on green .
ANNIVERSARY
30 years of “simply exceptional” successes
In these pages we talk about self-made , friendship , respect and passion , of the goals achieved, of the green approach that permeates the company, of the relationships with foreign countries and future projects. A success that isn't measured only in numbers, but in a shared victory. with the entire community.
From the Cover to the Salons: Beauty Experience & Bionature
In addition to the company's history, You Magazine dedicates space to two pillars of our journey: Beauty Experience , with the precious natural active ingredient of Snail Slime , and Bionature , our vision of phyto-holistic cosmetics .
