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The era of skinification has also begun in hair care: the 2021 hair trend that takes care of the scalp.
In recent years, we've become increasingly discerning when choosing products for our daily routines. This is because, thanks to Covid, we're discovering that skin and hair care, as well as nutrition, are a real way to dedicate more time and attention to ourselves.
Even in the world of hair care, products have become more specific to hair type and scalp needs through formulas enriched with high-quality ingredients, highly effective active ingredients, and where possible, natural and environmentally friendly.
It is no coincidence that, in this historical and social context, skinification was born, a more comprehensive beauty routine made up of transversal and multitasking products suitable for both facial skin and hair and body.
What does skinification mean in hair care?
In hair care, skinification refers to sophisticated formulas that include ingredients and active ingredients normally used in skincare products . Furthermore, the concept of skinification broadens the hair care routine to include products that also care for the scalp and can also be used on the face.
The scalp and face, in fact, have the same peculiarities: both are exposed daily to bacteria, smog, excess sebum, or product residues that suffocate them, ruining their appearance and health. Having a poorly cared for scalp can expose us to skin problems such as hair loss, oily skin, or dandruff.
Skinification teaches us that today it is no longer enough to have quality products for cleansing and hydrating, but we must start from the scalp skin by exfoliating it, hydrating it and nourishing it with precious ingredients.
Discover the new skinification-proof hair routine
This new awareness of the importance of scalp care can only lead us to our phyto-holistic BioNature line: 100% natural and vegan, rich in ingredients and active principles from Nature that take care of different skin types.
From the Bionature line, we offer you a hair routine 2.0 perfectly in line with the 2021 skinification trend, which adds an initial preparatory phase for the scalp to your usual routine, increasing the absorption and effectiveness of subsequent products.
Bionature products allow us to improve the balance of the scalp with three different products, based on the anomaly the skin presents: purifying mousse, carbon peeling and clay.
Below you will find our proposed hair care routine 2.0 suitable for all hair types that you can do comfortably at home.
1) SANITIZES AND PURIFIES THE SCALP
Thanks to the revitalized water and natural active ingredients it contains, Bionature Purifying Mousse hydrates, oxygenates and stimulates the skin's microcirculation.
Used with every wash, it helps maintain the scalp's balance, counteracting the discomfort caused by excessive sweating and sebum production, dehydration, itching, and redness.
Its formula is suitable for any skin type.
Tasting notes: mint, juniper and green tea.
Application : Part your hair into sections and distribute the Purifying Mousse section by section. Once applied to your entire head, massage gently and leave on for at least 3-5 minutes. Rinse and shampoo.
Other uses : the Purifying Mousse is also suitable for daily facial cleansing, gently sanitizing and purifying any skin type.
2) CLEANSE
Thoroughly cleanse your scalp by choosing the Bionature shampoo best suited to your scalp condition or hair type. Bionature offers 7 different types of shampoo: click the button to choose yours.
Sensory notes : each shampoo has its own unique notes designed to treat that specific type of scalp and hair with Nature's ingredients.
Application : Dispense the right amount for your hair length into your hand, add a little water, mix, and apply the shampoo evenly throughout your scalp. Massage and, if possible, comb through.
Repeat washing if necessary.
Other uses: You can also use shampoo to cleanse your face and body if you need to address specific skin conditions such as acne, excess sebum, itching, and hives. Check whether the properties of the shampoo you've chosen for hair are also suitable for your face and body.
3) HYDRATES
After we have cleansed the scalp and washed the hair well, it is time to give it adequate nourishment with high-quality, natural ingredients.
For this phase, we recommend Bionature's Acidifying Mask with a restructuring action.
Sensory notes : bergamot, aloe vera, serenoa serrulata.
Application : Apply an appropriate amount from length to ends. Comb through hair and massage for one minute before rinsing.
4) NOURISH
Conclude this skinification routine with a Bionature lotion , a real treatment that deeply nourishes both the scalp and the hair.
Here too, you can choose the lotion best suited to your skin's anomaly: click the button and discover all the Bionature lotions.
Sensory notes : each lotion has its own unique notes designed to treat that specific type of skin and hair with Nature's ingredients.
Application : Shake well before use and spray as directed in the specific instructions for each lotion.
Other uses : The hydrating, soothing, sebum-normalizing, and mineralizing lotions are also excellent for the face and body to improve dehydrated, red, particularly oily, or mineral-deficient skin. Spray the lotion into your face cream, taking care to avoid contact with eyes.
If this new skinification trend excites you, but you're unsure of your skin's specific anomaly and how to choose the right products, visit one of our Luxury Green Salons and let yourself be pampered by one of Bionature's phyto-holistic rituals.
After analyzing your scalp and hair with the trichocamera, our experts will recommend the best Bionature products for your hair routine 2.0.
