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A vegan and environmentally sustainable hair dye: the color of the future marries the world of clean beauty and cosmetic innovation.
Last June, Rome welcomed the fourth climate clock , the clock that indicates the time remaining to act and reverse the catastrophic consequences of global warming.
If until a few years ago, for many it was still a distant danger, today it is a real emergency that requires the participation of each of us to reduce CO2 emissions.
How? By adopting new daily habits that help preserve the health of our planet and all of us.
In the hair care sector, we can start changing our beauty choices , from salon dyeing to everyday products.
It is with an eye to the future that Emmebi Italia has created the new permanent color Zer035 Color BeGreen , a natural, vegan and more sustainable line for the environment.
FIND OUT MORE ABOUT ZERO35 COLOR BEGREEN
Why is Zer035 BeGreen Hair Color a more “sustainable” hair dye?
With Zer035 Color BeGreen, hair dye becomes more sustainable and environmentally friendly in two fundamental ways:
1) The formula is VEGANOK certified , meaning it contains no animal-derived ingredients and is not tested on animals. Reducing the use of animal derivatives means reducing CO2 emissions.
2) The packaging is 100% recyclable and FSC certified, created to protect forests and local communities.
Does a vegan, natural hair dye mean less performance?
Not in the case of Zer035 Color BeGreen! Its formula contains natural and organic Cosmos Certified active ingredients such as Monoi Oil, Primrose Oil, Blueberry Extracts, Celery Seed, and Goji Berries, combined with latest-generation Powdered Nano Pigments .
It guarantees total coverage of grey hair , +75% colour duration and +23% intensity of highlights , giving a harmonious and luminous colour that nourishes and protects the hair.
A hair dye with a clean formula
Compared to normal hair dyes, Zer035 Color BeGreen contains up to 96% of ingredients of natural origin and is free from ammonia, resorcinol, PPD, SLES and silicones .
These chemicals, found in traditional dyes, can damage the skin or the environment. BeGreen reduces the risk of skin irritation and allergic reactions in sensitive skin.
If you are interested in this new color, ask for the service at the Emmebi Italia salon closest to you.
How to maintain results after coloring?
After coloring, continue to take care of your hair with a targeted and professional Hair Beauty Routine .
The ideal is to rely on the vegan products of the Zer035 ProHair line: Purifying Shampoo , Sealing Mask and Re-Balance Spray .
Thanks to the Plant Complex with an acidic pH and ingredients such as Shea Butter, Mango Oil and Jojoba, they strengthen the hair fibre ensuring brightness and longer-lasting colour.
