OMAGGIO telo mare lime Biba London
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OMAGGIO telo mare lime Biba London
Since 1990, at Emmebi Italia, we have been cultivating diversity by offering professional products that respect and enhance different hair types, even the most challenging ones like Afro-curly hair.
Although it is often perceived with negative connotations, we believe that diversity is the true expression of our uniqueness and most authentic beauty.
According to André Walker's hair type identification system, Afro-curly hair is part of type 4 ( coilly hair ) divided into 4a, 4b, 4c depending on how tight the curl is.
The very tight spiral prevents sebum from penetrating the lengths to the ends. This makes Afro-curly hair easily dry, brittle, and damaged , especially when subjected to chemical treatments (straightening/bleaching), heat (straighteners/blow dryers), and the elements.
Managing Afro-curly hair is difficult, but not impossible. With proper care and acceptance, it can become a distinctive beauty feature. We asked Alberto Calabria, Technical Trainer at Emmebi Italia, for 5 tips for hydrated, soft, and shiny hair.
Choose a professional shampoo with an acidic pH. We recommend Nutry Care Shampoo : apply, massage, and leave on for 1 minute , then rinse.
For washing, prefer natural bottled water if possible: the chlorine in tap water can make hair stiff and dull.
After shampooing, apply a highly hydrating mask that closes the cuticles and seals in moisture. Apply Nutry Care Mask from root to tip: comb, massage scalp and lengths, then rinse thoroughly.
Towel-dry your hair and apply a hydrating leave-in cream , like Nutry Care Cream . Distribute evenly from roots to ends using a wide-toothed comb.
Use the diffuser : Dry the ends on high speed for 12–15 minutes without touching the hair; then remove the diffuser and quickly dry the roots. Minimize contact and direct heat to reduce frizz.
Finish with a few drops of Argan Oil to boost hydration and shine: dispense into the palm of your hand and distribute evenly along lengths and ends.